It may be hard for some to imagine that Sears was once the largest and most successful retailer in the world. The Sears catalog helped shape consumerism of the 20th century forever changing the way Americans shopped. Long before Amazon became the one-stop-shop for practically everything, there was the Sears catalog.
For the first time, Americans could easily access anything they could have ever imagined. The catalogs were an inspiration for the ideal American way of life and promoted the satisfaction of consumerism. The advertising helped influence the fashion and trends of the times, and the books were so large that many joked about using them as toilet paper. The rest is history.